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Website Strategy Integrating Social Media

Someone asked us how a company should go about developing their website strategy – from participating in social media or does the updated/new website lead to the social media participation? How do we...

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Website Strategy Integrating Social Media Part II

My last post was answering a question: should website strategy be driven by social media? I wrote no, it should be considered as part of an overall marketing plan. However, if you’ve done your research...

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Where Do I Start When Creating a Brand Message?

This was the question a student of Entrepreneurship at Ryerson just posed to me (yes, they teach it now). He’s involved in a fairly new venture and have been doing a number of marketing efforts, but...

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They used to say it takes seven points of contact to make a sale…

These days that number is much higher due to the massive amounts of sales messages we see in email and on the web. Even in the B2B space – there are lots of newsletters and Google ads, LinkedIn...

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How to Ask for Feedback

At lunch today, my favourite writer told me a story about a client of ours whom she worked with while I was on vacation. She’s writing his brochure. After initial direction was approved, then a couple...

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Why B2Bs Should Care About Optimization (SEO)

Should I care about Search Engine Optimization for my B2B company? The answer is yes. In recent years many clients have come to us with search engine optimization (SEO) as an item in RFP for websites....

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Social Media – How to Separate Personal From Business.

Last week I participated in a panel discussion on social media for SugarCRM. One of the questions that came up was ‘how do you keep business and personal separate?’ The three panelists gave various...

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Common Marketing Challenges of B2B Marketers – Part I

B2B covers a broad range of products and services, so to pick some common marketing challenges is no easy task. The challenges can vary hugely depending on whether you are selling a product or a...

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Opportunities Tech Firms Are Missing in Their Marketing

Most tech firms put a lot of emphasis on their technology, and not enough or zero on the service that goes with it. Many treat service as an after-thought, as an unimportant bit of data. By doing this...

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